Step 1: Focus on your customers

Whether you are starting a new business or have been in business for generations, the obvious place to start improving your marketing is to look at your customers and products. You should constantly be thinking of ways of understanding your customer better and how your product satisfies different customer wants and needs.

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Step 2: Sharpen your marketing messages

During your constant evaluation of your customers, your products and the benefits statements, you can work on continuously sharpening and evolving your marketing messages.

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Step 3: Your marketing plan

Now it is time to put this all together in a simple, effective marketing plan – to find out how, check out our article on ‘7 simple steps to your one-page marketing plan

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