Step 1: Focus on your customers
Whether you are starting a new business or have been in business for generations, the obvious place to start improving your marketing is to look at your customers and products. You should constantly be thinking of ways of understanding your customer better and how your product satisfies different customer wants and needs.
- Customer Avatar – Who is your customer anyway?
- Why a benefits statement is better than a unique selling proposition (USP)
Step 2: Sharpen your marketing messages
During your constant evaluation of your customers, your products and the benefits statements, you can work on continuously sharpening and evolving your marketing messages.
- 10 quick tips for writing powerful headlines to increase sales
- Simple tips for writing persuasive copy
Step 3: Your marketing plan
Now it is time to put this all together in a simple, effective marketing plan – to find out how, check out our article on ‘7 simple steps to your one-page marketing plan‘