In just a few clicks, you can create a page for your business on Facebook that will help you connect with Facebook's 1 billion+ users. To create your business page, you will need to login to your Facebook account. We will assume that you already have a Facebook account (if not, you can create one by going to Facebook).
If you already use Facebook, you will recognise the personal page as having the stream of posts from yourself and your friends.
If you want to have a page for your business (sometimes known as a ‘fan page'), there are several reasons why a Facebook business page is better:
Facebook Tabs & Contests – under the Cover Photo on your page, you can set up ‘Facebook tabs' which are basically additional pages where you can put extra information about your company, feature your products, put a company video or even a newsletter opt-in form. You can also run contests on your business page (which is not allowed on personal pages).
Facebook Offers – one way of getting social shares and creating a ‘buzz' is to run Facebook Offers. This is the official way to promote a ‘deal' through Facebook and when anyone claims an offer, their friends will see it.
Access to Advertising – if you use a business page, you can reach more people by paying for ‘Promoted Posts' (otherwise known as advertising). The level of targeting through Facebook is absolutely amazing. You can target people based on gender, location and interests (for example – men who live in a 10 mile radius of Portsmouth who like cars) for a minimal advertising budget starting at just a few pounds per day.
Facebook Insights – Facebook Insights is a powerful tool to help you monitor and track viewers of your business page. It helps you understand page performance, the best time of day and the best time of week to post and what type of content is most popular. Other facilities or reasons that a Facebook Business Page is better than a personal page include:
- You are not limited to 5000 friends
- It looks more professional
- Privacy settings are more appropriate
- You can share admin rights to the page
- You can use Facebook scheduling for posts
- You can connect to Facebook Places
Don't get shut down!
These are just a few of the reasons that you should be using a Facebook Business Page and not running your business on your personal page. Oh, and the final one is pretty important too – Facebook can shut your account for violation of their terms if you use your personal page for business promotion!
Step by step guide to creating your Facebook Business Page
Creating a page is a very simple process that takes about 10-15 minutes.
The first step is to login to Facebook and then go to the ‘Create a page' page. You can navigate to this from the menu in the top right corner:
Alternatively, you can go to: https://www.facebook.com/pages/create.php (you need to be logged in first).
The next step is to select what type of page you want to create. You can select from
- Local Business or Place
- Company, Organisation or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Each classification will have slightly different fields for you to complete when setting up your page.
For example, the Local Business or Place category will have the following fields: About, Hours, Contact, Address, Prices and Parking.
If you click on each one, you will see the initial information that they require (you can do this without having to enter the information):
Enter your details and click on ‘Get Started'
For this guide, we will select the second option – Company, Organisation or Institution.
You are now presented with a series of screens to enter your basic details:
Enter a few sentences about your company. This should be short and to the point but as descriptive as possible and should include any keywords that are important. On this page, you also select your ‘Facebook Address' for your page. Think about this carefully as you can change it later (but only once) so it is best to get it right first time. This does not have to be your company name – it could be your ‘strapline' such as (facebook.com/getfitnow for a fitness company)
2. Profile Picture
On this next screen, you need to upload your main picture. This will be used in the Facebook search results and next to any comments or posts that you make.
The recommended size for this picture is 180 x 180 pixels.
3. Add to Favourites
This screen just has one option – click on the green button to create a shortcut in the Favourites menu bar on your Facebook left-hand menu.
4. Preferred Page Audience
This page is used to indicate to Facebook some basic information about your target audience. You can select by
- Location (country or finer geographical areas)
Having a clear idea of your target audience will help you target your page (please also read our article called ‘Who is your customer anyway?‘ for tips on thinking about your target audience).
You can enter a whole range of interests – remember, the more specific you are, the more targeted your page will be (although you can specify your targeting for each campaign or change your page targeting later).
Click on the Save button and you have now created your basic Facebook Business Page
You have set up your basic page but there are still some extra bits and pieces to do before you start shouting about your new page.
Finish adding information to your page – there are various blanks to fill in on your page:
Add your profile picture – this is the square photo at the left hand side of the header and this is where you should put your logo. It should be at least 250 x 250 pixels in size. Bear in mind that this is also displayed as the small square image to the left of your posts (40 x 40 pixels) so should ideally be a picture (and not include text which will be too small to read).
Add your cover photo – this is the main photo across the top of your page. It should be 851 x 315 pixels in size. There are various free online tools (such as Canva or PicMonkey) to help you create Facebook cover photos.
Add About Details – add your contact details to the about section to make sure people can get in touch easily – definitely don't forget to add your website!
Add some posts / content to your page – you don't want to launch an empty page so it is best to put a few posts on to get started. Try to post some different types of content – don't be too pushy with sales messages – what type of content would your audience like to see or find interesting? What pictures do they like? Are there interesting resources online you can link to?
Your Facebook Business Page is now ready to go…set aside some time each week to write your posts (you can write them in a batch and schedule these if you find it easier) and you can start building your loyal fan base.
This article has covered the basics of setting up your Facebook Business page and we hope that you have found it helpful.
Post your comments below to let us know what has worked for you and please share any tips or tricks you have learned.
Mark Woodroof is a qualified marketing coach who was awarded a BA(Hons) in Business and a Diploma in Marketing (from the Chartered Institute of Marketing) in the early 1990's and has spent the last 20 years working with private and public sector organisations.
During that time, Mark has worked with hundreds of business owners helping them to grow their businesses, launch new products and services, set up and manage their own marketing plans, websites and digital marketing strategies.
Today, he specialises in Digital Marketing, Social Media, WordPress Development and marketing automation systems such as ActiveCampaign & Infusionsoft.
Mark's areas of expertise include:
- Marketing Strategy & Planning
- Software Development Project Management (Microsoft.Net & Laravel)
- Customer Relationship Management Systems (Infusionsoft, Zoho & Insightly)
- Web Design & Development
- Digital Marketing Campaign Development
- Mailing List Services (eg AWeber, Mailchimp)
- Traffic Generation Strategies & Tactics
- Sales Funnels, Squeeze Pages & Online Conversion
- Customer Value Optimization
- BA(Hons) Business Studies (University of Portsmouth)
- Diploma in Marketing (Chartered Institute of Marketing)
- Level 5 in Coaching and Mentoring (Chartered Management Institute)
- DigitalMarketer Certifications:
- Certified Content Marketing Specialist
- Certified Customer Acquisition Specialist
- Certified Customer Value Optimization Specialists