So, you have built your lovely website….but you can't expect everyone to rush to it…
You need to promote it…
Try using the some of the following techniques to promote your website online; aim to spend an hour a week on these activities and the results will build over time.
- Webmaster Tools – use the Webmaster Tools provided by the big search providers.
- Outreach – contact companies and bloggers with relevant (but non-competing) websites and ask them to link to your best content.
- Content Marketing – create content and distribute this to other websites (including a link back to your own website)
- Online Press Releases – write press releases to share news and opinions about developments in your industry or what you are doing online and distribute them via online channels.
- Online Directories – get listed in good quality, manually reviewed business directories and local directories.
- Pay Per Click (PPC) – use Google AdWords and Facebook Advertising to gain instant new visitors. Constantly review and adjust ads to improve click through rates and reduce the cost per click.
- Network Sites – create a network of websites that branch into sub-industries of your own. Provide useful information and link to relevant websites (including your own).
- Video Marketing – create videos that provide information and advice about your industry. Brand the videos and upload them to video sharing websites.
- Comment Marketing – comment on articles on relevant websites and blogs. Leave insightful comments and include links back to content on your website that helps. Start discussions and leave comments on social networks such as LinkedIn.
- Forum Marketing – be an active member of forums relevant to your industry (or your target audience). Answer questions and show yourself to be knowledgeable and authoritative.
- Facebook – create content on your own website and on a Facebook page that appeals to your target audience. Encourage people to ‘like’ your content and share it with their friends and family.
- Banner Advertising – create image adverts to display on relevant third party websites. Regularly change the websites you use to display your banner adverts to expose your brand to new audiences.
- Link Exchange Programme – contact companies in related industries and link to each other’s websites. Only link to other websites that provide value to your own customer base.
These are just a few ways that you can promote your website and generate traffic.
For more advice and tips, read our other articles on generating web traffic (just search on the sidebar for ‘web traffic'!).
Mark Woodroof is a qualified marketing coach who was awarded a BA(Hons) in Business and a Diploma in Marketing (from the Chartered Institute of Marketing) in the early 1990's and has spent the last 20 years working with private and public sector organisations.
During that time, Mark has worked with hundreds of business owners helping them to grow their businesses, launch new products and services, set up and manage their own marketing plans, websites and digital marketing strategies.
Today, he specialises in Digital Marketing, Social Media, WordPress Development and marketing automation systems such as ActiveCampaign & Infusionsoft.
Mark's areas of expertise include:
- Marketing Strategy & Planning
- Software Development Project Management (Microsoft.Net & Laravel)
- Customer Relationship Management Systems (Infusionsoft, Zoho & Insightly)
- Web Design & Development
- Digital Marketing Campaign Development
- Mailing List Services (eg AWeber, Mailchimp)
- Traffic Generation Strategies & Tactics
- Sales Funnels, Squeeze Pages & Online Conversion
- Customer Value Optimization
- BA(Hons) Business Studies (University of Portsmouth)
- Diploma in Marketing (Chartered Institute of Marketing)
- Level 5 in Coaching and Mentoring (Chartered Management Institute)
- DigitalMarketer Certifications:
- Certified Content Marketing Specialist
- Certified Customer Acquisition Specialist
- Certified Customer Value Optimization Specialists